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Baum, L. Frank (Lyman Frank), 1856-1919

"American Fairy Tales"

"
"How shall I do that?" asked Popopo.
"Easily enough. Fashions often change among the earth people, who
tire quickly of any one thing. When they read in their newspapers
and magazines that the style is so-and-so, they never question the
matter, but at once obey the mandate of fashion. So you must visit
the newspapers and magazines and enchant the types."
"Enchant the types!" echoed Popopo, in wonder.
"Just so. Make them read that it is no longer the fashion to wear
birds upon hats. That will afford relief to your poor milliner and
at the same time set free thousands of our darling birds who have
been so cruelly used."
Popopo thanked the wise king and followed his advice.
The office of every newspaper and magazine in the city was visited by
the knook, and then he went to other cities, until there was not a
publication in the land that had not a "new fashion note" in its
pages. Sometimes Popopo enchanted the types, so that whoever read
the print would see only what the knook wished them to. Sometimes he
called upon the busy editors and befuddled their brains until they
wrote exactly what he wanted them to. Mortals seldom know how
greatly they are influenced by fairies, knooks and ryls, who often
put thoughts into their heads that only the wise little immortals
could have conceived.


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